The text-centered social app that connects queer lovers and friends. Queer owned & operated

Sad Girls Club is a not for WOC founded profit created to remove the negative stigma of mental health conversations for GenZ & Millennial women. SGC exist as an online platform and in real life community created to bring girls together who are battling mental illnesses and provide support services, treatment and therapy.

Responsible for building the marketing org post Series A and scaling business by 300% in 12m to reach $100M series B raise.

Drove growth targets for the business, working cross functionally with product & ops leads to optimize CAC:LTV.

Accountable for $4m marketing budget across digital performance channels (Paid social, display, search, Yelp) owned channels (1:1 sales, text, ECRM) and brand (direct mail, OOH media, influencers, partnerships and events).

Implemented organic content strategy 3x weekly reach followers +40%, reducing reliance on paid, lowering CAC Managed in-house content creation team and external marketing agencies across web, social, paid, ECRM and sales.

Website Optimization strategy improved CR 0.89% >2.4% in 6m Set up marketing tech stack and data reporting infrastructure.

Build team org - hired and manage team of 6 - across content, data, sales, performance and product marketing.

WELLNESS MARKETING CONSULTANCY.

Worked with early stage brands (pre seed to Series A) to develop investment materials and develop GTM strategies

Developed brand books, consumer segmentation, media planning, social. influencer, strategy and creative production. Worked with founders to create investor decks and build business models for raising Seed and Series A raises. Companies include wellness apps (Moody), health tech (Base), fitness (Talent Hack, Y7 Yoga), community (Lex, Playground) and corporate beauty (Erno Lazlo, Aveda).

Responsible for 220% DTC growth of Vitamin Brand + GTM for new retail launch (with 30% reduced budget).

Managing brand P&L, innovation and $1m Marketing budget.

Creation of integrated marketing communication plan, buying media, ideating and running creative production in house (DRTV, Billboards, Digital, Social, Retail, Influencer, SEM). Created Strategic Vision - including new audience segments, content, social and influencer strategy.

Optimized online sales funnel doing site A/B testing, creation of ECRM funnel and Affiliate program.

Relationship management with national and online retailers (Amazon, WholeFoods, Costco, GNC, Walgreens).description

Developed ROI driving creative strategies and insight driven brand campaigns with C Suite corporate clients.

Grew NYC office from 50 to 130+ by winning Comcast NBCUniversal ($15m+ agency rev, 100M media budget). Ran qualitative and quantitative research, responsible for brand health metrics and stakeholder feedback.

Repositioned Seventh Generation with 360 campaign -resulting in 20%+ sales growth YOY and Unilever acquisition.

Led creative, social and influencer strategy for brands Cosmopolitan Magazine, Ralph Lauren and GAP, Bobble Water and Xfinity Cable.

Lead creative strategy across global clients including Nike.

Ran global research project to define new consumer for Nike Women across NA, Europe + APAC. Launched #betterforit campaign that redefined the ‘athlete’.

Launched Lurpak in 15+ global markets, including innovation pipeline, launched 5 new products.

Created global creative strategy for GAP for Chinese market. Grew UK telco Three from no.6 > no.2 with brand repositioning + viral creative (12m organic views).

Created new music selling model to launch Kasierchief’s third album (Universal Music).

Budget management + production of multichannel campaigns.

Clients include Procter & Gamble, McDonald's, Pepsi.

Business planning for tech startups, building market models to raise early stage VC investment.